NOW KIDS COMPLY WITH THE NEW FIRE FLY!

Released on: August 22, 2008, 10:12 pm

Press Release Author: webmaster

Industry: Healthcare

Press Release Summary: Fun, flashing toothbrush inspires kids to brush longer,The
Fire Fly is one of the best devices we have found to increase child compliance with
brushing," states Dr. Steven J. Brattesani of San Francisco.

Press Release Body: (Los Angeles, CA) - Dental professionals will tell every parent
that the biggest challenge when it comes to kids' oral care habits is the rush to
brush. Two minutes - one minute on the uppers and one minute on the lowers - is
the recommended time it takes to properly brush. However, kids will most often give
their teeth a few ineffective scrubs, spit and that's it. Consequently, the FIRE
FLY by DR. FRESH, a bright and sparkly children's toothbrush that
lights up and flashes for one minute, is inspiring kids everywhere to brush longer.

Backed by extensive research and development, this soft bristle toothbrush contains
an LCD light that incorporates "blinking technology," flashing for 60-seconds when
pressed at the base. The Fire Fly allots for one-minute upper and one-minute lower
teeth brushing, separating the cycles to ensure that kids get into the pattern of
one solid minute on each arch.
"The Fire Fly is one of the best devices we have found to increase child compliance
with brushing," states Dr. Steven J. Brattesani of San Francisco. "It turns
brushing into a game with obvious benefits for children and parents alike."
This irresistible toothbrush is a steal at $.98. Taking the oral care category by
storm, the Fire Fly is the Number One-selling brand toothbrush sold at Target.
Reflecting a professional "stamp of approval," over 1,500 dentists nationwide offer
the Fire Fly in their practices.
Gentle for kids ages 3-12, the Fire Fly's nylon strands are individually end-rounded
to prevent microscopic cuts to the gums. They are soft enough to be safe, yet they
bend immediately back into shape after use.
With a handle that is ergonomically designed for a child's hand, the Fire Fly is
durable. The end cap containing the light is securely attached onto the handle and
cannot be pulled-off.
The toothbrush is specifically designed for 200 usages. This encourages kids and
parents to replace the toothbrushes every 3 months, as recommended by dentists.
The Fire Fly is available in an assortment of great sparkly translucent colors
(clear, blue, green, pink and red) for an SRP $.98 at mass merchandise stores
including Target, Wal-Mart, Walgreens, and Big-Lots. The Fire Fly is a product of
Dr. Fresh Inc., located in Buena Park, CA. Dr. Fresh manufactures a host of
popular and affordable oral care and personal health products (www.drfresh.com).
For more information, contact Bliss Ellis or Megan Brown at (323)650-2201 or at
lightyearsahead@sbcglobal.net.


Web Site: http://www.drfresh.com

Contact Details: Dr. Fresh, Inc.,6645 Caballero Blvd.,Buena Park,CA
(California),USA,90620,1-866-DR-FRESH (373 7374)

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